Member One announced today the appointment of Lori Cauley to Senior Vice President of Marketing.
Cauley brings to Member One 15 years of experience in marketing and advertising, brand management, project management, business development, community development, and public relations. She also has 10 years of experience in credit unions in Virginia and Georgia.
“We are so fortunate to welcome Lori to the Member One Marketing Department. She brings the right mix of experience and vision to our team” said Jean Hopstetter, Senior Executive Vice President for Member One. “Lori’s expertise in credit union marketing, coupled with her energy and positive attitude, are tremendous assets to our organization. We look forward to all the ways she will continue to strengthen the Member One brand to serve our members better.”
Cauley holds a Bachelor of Fine Arts degree from Valdosta State University and is a Credit Union National Association (CUNA) Certified Marketing Executive. She will be responsible for overseeing all aspects of Member One’s robust marketing efforts in all of the communities that are served by the credit union, as well as contributing to the overall strategic vision of the credit union.
“I am thrilled to join the Member One team! This is an incredibly dynamic organization that truly improves members’ lives with the products and services that are offered,” said Cauley. “I’m excited to shape the strategic direction of the marketing program to ensure our offerings are shared with the communities we serve in a meaningful way.”
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We are grateful to those who attended the ceremony, including Ray Ferris, with Roanoke City Council, who cut the ribbon.
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